Measure the traffic AI sends you.
ChatGPT, Claude, Gemini, Perplexity and Copilot are already sending visitors to your site. The problem is that your analytics do not show them. traicker tells you how many there are, where they came from and how much value they generate.
demo.traicker.ioPeople don't just Google anymore. They ask AI.
AI referrals still account for a small share of website traffic, around 1% for a typical site. But they are the fastest-growing channel. The bigger shift is happening elsewhere: more people now get the answer they need directly from AI without visiting a search result. The destination is no longer just a web page. It is the answer generated by AI.
To see which AI assistants send visitors to your site, you need to track where that traffic comes from. traicker identifies referrals from ChatGPT, Claude, Gemini and other assistants, separates them from organic traffic, and shows what those visits are worth.
Your analytics weren't built to see AI traffic.
Traditional analytics tools do not recognize AI traffic. They mix it into "direct" or organic visits. traicker identifies visits from AI assistants and shows exactly which source sent them.
One pixel connects your site to every AI assistant's traffic.
Just add our script to your website. We track the rest.
From invisible to cited, one step at a time.
No complex tag manager setup. No work for your data team.
Drop in the pixel
Install one lightweight script in seconds. traicker starts collecting AI traffic signals immediately, with no cookies and no added weight on your site.
<!-- traicker pixel --> <script async src="https://cdn.traicker.io/px.js" data-site="XXX"></script>
Detect every AI visit
Every AI visit becomes visible. traicker identifies its source in real time and adds it to a live feed that you can filter and export.
See who AI cites
traicker asks ChatGPT, Claude, Gemini and Perplexity the questions that matter most in your market, then checks whether they cite your brand, your domain or a competitor instead.
Optimize and re-measure
Turn missed opportunities into concrete improvements. Create citable content, FAQs and structured data without touching the CMS, then measure progress every week and grow your visibility in AI answers.
Measuring AI traffic is just the start.
traicker turns data into action. It measures AI traffic, finds opportunities, monitors brand citations and improves your content in a continuous cycle of analysis and optimization.
AI Traffic Analytics
Separates traffic from ChatGPT, Claude, Gemini, Perplexity and Copilot from organic visits and measures its value.
Learn moreGEO Analysis
Maps the semantic structure of each page and ranks the AI prompts that can create the most valuable opportunities for your brand.
Learn moreCitation Monitor
Tracks your brand and domain across AI answers and shows which competitors gain visibility in your place.
Learn moreOptimization Engine
Creates content, FAQs, metadata and structured data designed for AI answers, then publishes them without touching your CMS.
Learn moreA live read on the channel that's growing the fastest, while it's still early.
traicker detects traffic from AI assistants, identifies the source of every visit and calculates its value. You always have an up-to-date view instead of waiting for a monthly report.
Frequently asked questions
What is GEO, and how is it different from SEO?+
GEO, or Generative Engine Optimization, helps AI assistants such as ChatGPT and Perplexity understand and cite your site. SEO competes for a place in search results. GEO competes for a place in the answer and for selection as a cited source.
Does the pixel slow my site down?+
No. It is a lightweight asynchronous script with no cookies, designed to leave Core Web Vitals unaffected.
Which AI models do you measure citations on?+
We analyze ChatGPT, Claude, Gemini and Perplexity with web search enabled, so the results reflect what users actually see and which sources are cited.
Do I need to change my CMS to optimize pages?+
No. Optimized content is added through a lightweight script. Pro and Enterprise plans also support a deeper server-side integration for more advanced setups.
Does traicker work for any kind of site?+
Yes. It works in any industry where people use AI to find information, including e-commerce, B2B, professional services, hospitality and publishing.
How is the optimized content generated?+
AI uses your site context, brand entities and priority queries to create clear, structured and reliable content. There is no cloaking and no unsupported information.
Can an agency manage multiple clients?+
Yes. traicker is multi-tenant and role based. Each user can access only the sites and data assigned to them, while administrators retain full visibility and control.
How do I get started?+
Request a demo to see what is really happening on your site. We will configure the pixel and analyze AI traffic, citations and opportunities on your actual pages.