The visits your analytics file under direct traffic
A click from ChatGPT or Perplexity often ends up in "direct" or "referral" traffic and gets lost among other data. traicker detects it at the source, identifies the assistant that sent it and shows the landing page in real time.
Paste the pixel. Start counting.
It loads asynchronously: no cookies, no measurable slowdown. Each site gets a unique pixel_id that ties every event to the right property.
<script async defer src="https://xxx.traicker.io/script.js" data-pixel-id="XXX"></script>
How every visit gets a source.
The pixel reads each visit's origin signals, matches them against known AI sources, and labels the visit the moment it lands.
Every KPI, by source and timeframe.
Today, yesterday, 7 / 14 / 30 days or all-time. Everything refreshes on its own every 60 seconds.
What AI Traffic Analytics does
AI Traffic Analytics is the traicker module that measures visits sent to your site by AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Copilot. An asynchronous pixel identifies the source of every visit, separates it from direct and organic traffic, and reports landing pages, sessions and conversions for each assistant.
AI citation monitoring →Query your data from ChatGPT or Claude →Glossary: citation →
AI Traffic Analytics FAQ
Why doesn't Google Analytics show AI traffic?+
Many visits from AI assistants arrive without a clear referrer, or from sources general-purpose tools don't classify as AI, so they end up in direct or generic referral traffic. traicker matches each visit's origin signals against a map of known AI sources and labels it the moment it lands.
Which AI assistants are detected?+
The pixel detects visits from ChatGPT, Claude, Gemini, Perplexity and Copilot. It also handles sources such as Google, Instagram and Facebook so AI traffic stays separate; anything that doesn't match a known source is classified as organic.
Does the pixel slow my site down or set cookies?+
No. The script loads asynchronously, sets no cookies and is designed not to affect Core Web Vitals. Each site gets a unique ID that ties events to the right property.
Can I measure conversions that come from AI?+
Yes. Beyond visits and landing pages, you can send conversion events with their value to traicker, so you can attribute business results to each AI assistant rather than just traffic volume.
How often is the data refreshed?+
Metrics refresh automatically every 60 seconds. You can view today, yesterday, the last 7, 14 or 30 days or all time, filter events by source and export them as CSV.